Creating a perfect title or phrase is an exciting challenge for me. Words are toys and my thesaurus is a huge toy box. It’s a thrill to find a word like fusion or gauze or jackpot. I toss them on the floor, pick each up and turn it around in my hands until another catches my attention. Soon, one appears that’s dazzling. A couple of glances and I set it down to look for something else. But the dazzle starts to speak. I pick it up again…but s omething else needs to go with it. The dazzler starts to nag so I know I’m close. I pick up another toy that’s kind of ordinary but when I hold it close to the dazzler it lights up and then…bing! That’s it! I love that moment. I’m off to use my new title, the client approved it this morning!